Controlling the success of trade fairs
As a person responsible for trade fairs, you are coming under increasing pressure. You have to stage a trade fair appearance, which not only lingers in people’s minds for a long time to come but which, at the same time, pays off, too. Making the success of trade fairs measurable has always been one of our specialist areas. We review how well you performed at a trade fair in a holistic way. We derive individual approaches based on visitor surveys, visitor censuses, path analyses and lead management analyses, and with their aid, you can systematically control and optimise your success at trade fairs.