Controlling of events

How does the event resonate with visitors? What was the mood during the event like? How do the guests assess your event in detail? What potential for optimisation can still be exploited?

Does the event address the target group aimed for in terms of content and themes? Does the actual visitor structure match the targeted audience? How effective was the advance communication?

What messages were anchored in people’s memory, and which weren’t? Were the products, messages or programmes on show actually understood? Was it possible to convey knowledge in an effective way?

What learning effect does the event want to achieve with regard to the target group? And how long does it last? Does it actually change people’s daily practices? Does the event lead to the further development of the target group?

Which “brand world of emotion” is conveyed by the event? Is it possible to “charge” the brand with positive emotions? How and in which dimensions does your event have a positive impact on brand awareness?

Is the event able to arouse interest in certain products or solutions? Does it have a positive impact on customer loyalty or buying interest? What is the sales potential generated?